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quip

Product landing page of an oral health care brand, to promote its mission of delivering a simple and healthy dental care routine.

Website Design

Overview


Title
quip

Project type
Internship/Client Project

Project timeframe
1 month, 2020 Summer

Role
Creative Direction, Designer

Skills used
Wireframing, Visual Design, Interaction Design

Softwares used
Sketch, Illustrator, Photoshop, Miro

Brand Values

User Persona

Metroculturals
• Spans from Gen Y to Gen X, 18-49
• Low-to-medium income and likely to carry debt
• Single or with a partner
• Skews slightly male
• Diverse and multi-cultural
• Watches sports
• Drinks while socializing
• Dine out & fast food
• Follows brands & trends
• Watches movies


Health Trekkers
• Millennials, 18 - 34
• Mid-to-high household income
• Single
• Gender evenly skewed
• High education attainment
• Less diverse (80% white with hispanic over-index)
• Fitness focused
• Technology friendly
• Achievers
• Regimented

Branding

Website Embedded

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